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Technical Demonstrations Designed to Impress Your Customers

Marketing demo tools upgraded with customer-centric experiences, science, and world-class industrial design
Your products, amplified.

Who we help

Many companies with a genuine focus on creating great products neglect the quality and user experience of their demonstration tools. They lose sales to competitors who know how to look better – who persuade customers with tangible, interactive proof and engaging experiences.

We develop demos for most products that have a retail, out-of-home, or exhibition / trade show presence – from healthcare, cosmetics, tech, F&B, to automotive and defence.

Demonstration tools represent your brand image, often being the first impression that your customers encounter. We design them like your showpiece, not simply supporting sales but making your brand desirable and distinguished.

We use insightful human research to know what the persuasive moments in your products are that your customers need to see, and we make these vivid and memorable. We also know what makes them curious, what draws their attention, and what causes them to be defensive, skeptical, and drop off. This is how we help you engage and captivate your customers.

We are your backstage geeks. The science and performance that you struggle to show clearly are what we turn into a genuine magic show for your customers. We don’t do projects that deceive or ‘fake’ the effects – so we totally nerd out the engineering and scientific possibilities to make sure your products’ impossible qualities are visible and felt.

Demo tools, done seriously, are not second-class objects that you should outsource to a printing company or even a marketing agency. They are your customer’s first encounter with you. We have designed flagship products for the best consumer electronics and healthcare brands; these have sold in the millions and won every design award possible. You will find us designing your demonstrations with the same world-class industrial design that we have been known for over the past 15 years. We also know how to realise your tools robustly, whether as a one-off or mass-produced in 50,000 units.

“Before working with STUCK, the biggest challenge was to convey our technological products’ superiority to our customers. With traditional agencies, we found ourselves confined to a specific box, simply working on better iterations of over-saturated demo tool concepts. STUCK helped us to dream bigger. They brought their level of obsession to detail and the human experience to this work. This has redefined the consumer experience of optical lenses shopping for us. Because of this, we’ve seen increased uptake of the demo tools in eye-care practitioner stores, higher conversion rates, and increased trade-up to more premium products.”

Jeremy Wong

Jeremy Wong

Nikon Lenswear Overseas Marketing, Product Marketing Manager

Past Projects

Technical Experiments

Crizal Experiential Exhibits

Selling with Science

Many shoppers of today are tired of the polished sales copy, the utopian visuals that tell us what our lives should be like, comparison charts, and the ‘Photoshopped’ dramatization of the before-and-after differences. Instead, we look for demonstrations and retail experiences that deliver interactive, authentic proof, and in-person encounters to remember.

Watch how Crizal worked with us
Latest News

A TEDx Interview

Donn Koh – STUCKLABS co-director, speaks on TEDx about how to make things people love, and how creativity is learnable.

Watch the Interview

Build technological experiences that reliably impress your users.

And finally, stop wasting your innovation budget on blindspots.


“Picking up the pieces from various stakeholders and transforming the loose puzzle into a turn-key solution is just one of STUCK’s strengths. Aside from distinctive design ideas they also convince with state of the art security in their web solutions.”

Kirill Lastowezky

Kirill Lastowezky

BMW Asia Pte Ltd